Some companies like to talk the talk. eConscious Market actually walks the walk. You hear a lot of about companies who claim they are the greenest of green but in reality it is hard to know if what they are providing is really making a difference. Most pledge what they are doing is helping the planet while they tend to forget about the people. It was refreshing to discover eConscious Market and see that there is a company out there vying to influence change. Mathew Gerson who founded eConscious Market happens to live in Boulder. We had the chance to sit down with him, his passion is undeniable and he has created an innovated way to make a real difference. His goal is to transform commerce into a philanthropic enterprise.

eConcsious Market purchases ecologically and socially responsible products and sells them at or below the suggested retail price. They know the greenest purchase you can make is none at all, so this next part is not to promote guilt-free over consumption rather it is to provide you with responsible options when you do need to purchase something. They donate 10% of all retail purchases to the charity of your choice. This transforms the act of buying from an individual gain into one that benefits the community. Giving. It’s the New Getting. That is their motto and if you ask me it sounds really good.